Content Marketing

Learn all about Ann Handley, author, speaker and reference in Content Marketing

For the author of the book Everybody Writes, Content Marketing is a way to show Leads and customers that your company matters Anyone who studies or works with Content Marketing has certainly heard of the American author Ann Handley. A pioneer in the subject, she gives practical, inspiring and fun tips on how to market in a way

design thinking

How to use design thinking to collaboratively build personas with your team

Learn how to choose the key people who will participate in the process and learn about 4 steps of design thinking to be used in creating personas Have you ever seen those walls full of post-its pasted on a photo or company? They are part of a technique called design thinking, used by innovative businesses to facilitate