News of the Week: Fake Internet Engagement Takes a Big Shot

Two decisions by a US regulator this week could help reduce the number of followers, reviews and other fakes that plague the web

We had good news related to well-being on the internet this week. Even so, the tone of our already traditional post with the news in technology and Digital Marketing is very happy. You will learn about good things related to combating fake engagement and promoting mental health. There’s still a TikTok idol for you to enjoy.

To stay in the loop, subscribe to our newsletter! Every week you will receive a summary of news and posts in your inbox. It arrives on Friday morning, just sign up below! Afterward, continue reading the post. ūüôā

A heavy blow to fake engagement sellers and buyers

A court decision in the United States fills with hope all those who, like you and me, want a more authentic internet.¬†The FTC (Federal Trade Commission) ‚Äď a kind of mixture of Cade and Procon ‚Äď imposed a fine of 2.5 million dollars on German Calas Jr. Until recently, he was responsible for the Devumi company.

But what were Calas and Devumi doing that was so horrible? Last year, a NY Times report revealed that the company made about $15 million managing fake Twitter accounts. Roughly speaking, she sold followers and retweets to celebrities and other companies. Devumi even closed its doors after the scandal.

False engagement is a serious problem, and the fine on German Calas Jr. could set a precedent for more actions against click, like and similar farms ‚Äď and those who use them.¬†Facebook has even filed lawsuits against some of these companies.¬†They are not good for Zuckerberg’s business, as they distort algorithms and the user experience.

Fake reviews

Just this week, there was another lawsuit in the United States related to the lack of legitimacy on the internet. A beauty products company called Sunday Riley reached an agreement with the FTC to stop a very malevolent trickery.

She forced the employees themselves to make fake profiles to leave positive reviews for the brand on the website of Sephora, the cosmetics giant. In addition, employees had to scoff at the competition, leaving criticism and low grades.

AliExpress will promote Singles Day in Brazil

In addition to receiving constant tributes from the world of sertanejo and forr√≥, his bachelor life has now gained a Chinese ally. The e-commerce giant AliExpress decided to bring a tradition from its country of origin to Brazil: Singles Day. Before you go to the skirt dance and no one can hold you back, let’s explain better.

November 11th, or 11/11, was chosen to symbolize the date, as it has four numbers 1. Alone, one, understand?¬†AliExpress even created a special name, ‚ÄúDouble 11‚ÄĚ, to give it a Black Friday feel.¬†According to¬†TechTudo, in fact, the discounts will be greater than those offered in the tradition imported from the United States.

The idea is for it to be a moment of you with yourself, giving yourself electronics, clothes, accessories, beauty products, toys and whatever else is available, because you are special and deserve all the good and the best. With up to 70% off, the Singles Day celebration will be even more intense.

Alibaba, the company that owns AliExpress, bets on the popularization of Double 11 in Brazil. To help spread the word, work is being done with digital influencers. The delivery time, however, is still normal for Chinese e-commerce: around 60 days. So, order something to celebrate singleness in summer and carnival.

The king of TikTok gave an interview

Continuing in China, this week we had¬†an interview with Liu Shichao, known as the ‚ÄúKing of TikTok‚ÄĚ.¬†This is a simple man who introduces himself as a farmer in Hebei Province.¬†Liu, however, has a peculiar talent: he drinks massive doses of liquids very quickly.

The first time I saw a video of Liu Shichao, I was really impressed. What he does is unhealthy, although in the interview he claims that he has regular check-ups and that everything is fine. The 33-year-old man mixes beer, colored spirits, soda, egg yolks and more, usually while smoking.

The interview touches on mundane matters, such as the small business ‚Äď he sells sausages and smoked meats ‚Äď that Liu maintains, his ability to tolerate alcohol and his wife’s discontent with his videos.¬†Most interesting, however, are the revelations of his exchange of ideas with Western fans.

Meeting of worlds

Liu Shichao is, without a doubt, an important vector in the popularization of TikTok among American, European and Brazilian youth ‚Äď I don’t count, because I’m not young.¬†What made him popular, however, was Twitter, a social network he, ironically, can only access via a VPN, circumventing the rules of the Chinese state apparatus.

The Deadspin website says that, in order to speak to fans in English, Liu relies on Twitter’s automatic translator.¬†As disgusting as the boy’s videos are, I can’t help but find it amazing the power the internet has to connect people.¬†Once in a while it’s good to see things positively, right?

Instagram bans filters that simulate plastic surgery

In previous editions of our news tour, we’ve already talked about some Facebook and Instagram initiatives involving users’ mental health. The loudest of them was the suppression of the display of likes in posts, trying to create a more constructive environment and with less pressure for a third-party approval.

This week, Instagram banned Stories filters that simulated aspects of plastic surgery. They were made with a Facebook tool, Spark AR Creators. With it, anyone can create filters. The filters were not made by company personnel, but the approval was. With the rise of criticism, the filters were removed.

Instagram also recently announced restrictions on posts and ads involving plastic surgery and weight loss products. Minors, for example, will not see these posts in their TLs. The measures are positive and, like the initial news in this post, they help us put more faith in the future of social media.

RD Summit Live Show 2019 will feature interviews and backstage

RD Summit Live Show 2019 is confirmed! There will be almost 9 hours of live broadcasting each day of the event, which takes place on November 6, 7 and 8, in Florianópolis. To guarantee your place on the life, just click on the banner right below!

The broadcast will feature live interviews with key speakers, as well as special videos, behind-the-scenes tours and lots of interactivity.¬†If you can’t come, the Live Show will bring the atmosphere of RD Summit 2019 to your screen.¬†Don’t miss it!